How many people do I need to hire?

Most franchisees operate efficiently with 1–3 team members. This typically includes:

• 1 showroom manager or sales associate (can be the owner)

• 1 part-time admin or assistant (optional)

• A subcontracted installer or install crew (as-needed per project)

The business is designed to stay lean, with low staffing costs and a focus on high-margin sales. Many owners start solo or with one trusted employee, then scale up as demand grows.

What kind of marketing help do I get?

You’ll receive comprehensive marketing support from day one, including:

• Local Launch Kit – social media posts, showroom signage, and digital ads to announce your grand opening.

• Ongoing Social Content Packs – ready-made Instagram reels, photo carousels, and seasonal promos.

• Lead Generation Guidance – we’ll show you how to attract and convert high-quality customers in your area.

• Google & Meta Ad Templates – pre-built, high-performing campaigns you can launch or customize.

• Branding Materials – brochures, flyers, business cards, showroom posters.

• Website Listing & SEO – a featured page on Starock.ca and guidance for local SEO to drive organic traffic.

Our team works with you to make sure your marketing feels professional, local, and effective—whether you're running ads, doing events, or posting on social.

How are territories defined?

Each Starock franchise is granted an exclusive territory, meaning no other franchisee can operate or market within your assigned area. Territories are based on factors such as:

• Population density

• Demographics & renovation trends

• Drive time radius or postal code boundaries

• Market potential for showroom traffic and installation services

We work with you during the application process to define a territory that makes sense—balancing protection with opportunity. If you’re in a high-growth area, multi-unit and expansion options are also available.

Do I need experience in construction?

No—our training program covers everything you need. Most franchisees come from sales or business backgrounds.

How big does the showroom need to be?

We recommend 1,000–1,500 sq. ft. in a visible, accessible location.

Can I offer installation services?

Yes. You’ll learn how to quote and subcontract installations for added revenue.

How long does it take to open?

Most franchisees launch within 60–90 days of signing.

Do you offer multi-unit options?

Yes—ask us about our Area Developer and multi-unit plans.